Typography Idea Book Inspiration from 50 Masters | Steven Heller

An introduction to the key elements of good typographic design. Broken into sections covering the fundamentals of typography, it features works by acclaimed typographic designers from across the world. Each section illustrates technical points and encourages readers to try out new ideas of their own.

Playing with typographic puzzle pieces is one of the joys of graphic design and typographers have many entertaining, esoteric and eccentric options at their disposal. The Typography Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world.

Geared towards helping you evolve different typographic styles, the book contains none of the technical jargon or tired old rules found in traditional tutorials but is packed with practical techniques and iconic examples. From type transformation to abstraction, via overlapping, hand-lettering, vectorizing, novelty typefaces and puns, discover all the brilliant ideas you could be bringing to your own designs.